Developers receive 88% of revenue. No tiers or thresholds
After steam announced there new revenue split last week, it looks like Epic Games has decided to enter the playground and is launching a competitor to Steam. The company today announced that it will soon open the Epic Games Store, a digital distribution platform that blows Steam’s 70/30 revenue split and will give developers 88% of the revenue their games make in sales.
The store will launch with a hand-curated set of games on PC and Mac, then it will open up more broadly to other games and to Android and other open platforms throughout 2019. More details on upcoming game releases will be made on Thursday during the Game Awards 2018.
“Epic will manually curate the Epic Games storefront rather than relying on algorithms or paid ads. We believe the ultimate vector for players to discover new games will not be our storefront but creators. Viewership of creator channels has greatly outgrown any storefront.”
THE STORE WILL FUNCTION AS FOLLOWS
- Developers receive 88% of revenue. There are no tiers or thresholds. Epic takes 12%. And if you’re using Unreal Engine, Epic will cover the 5% engine royalty for sales on the Epic Games store, out of Epic’s 12%.
YouTube content creators, Twitch streamers, bloggers, and others are at the leading edge of game discovery. The 10,000-strong Epic Games Support-A-Creator program helps you reach creators, so they can help you reach players. If you opt to participate, creators who refer players to buy your game will receive a share of the revenue that you set (tracked by code or affiliate marketing link). To jumpstart the creator economy, Epic will cover the first 5% of creator revenue-sharing for the first 24 months.
The Epic Games store is open to games built with any engine, and the first releases span Unreal, Unity and internal engines.
People who buy your games automatically subscribe to your newsfeed so you can reach them with game updates and news about upcoming releases. The newsfeed is front-and-center. You’ll also be able to reach your players through email if they choose to share it.
Epic is also rolling out something called a Support-A-Creator program alongside the store, Sweeney said. The program connects developers with over 10,000 creators, such as YouTubers and Twitch streamers. The Support-A-Creator program rewards creators for bringing exposure to game developers.
Speaking to Game Informer, Sweeney added that Epic hopes to roll-out support to both Android & IOS, though he notes that such a store would conflict with Apple’s policies. He also noted that Epic plans to “sometimes fund developers to release games exclusively through the store.”
SOURCE UNREAL ENGINE