Nintendo America made a stunning announcement today that after more than 15 years at Nintendo of America, and nearly 13 as its President and COO, Reggie Fils-Aime will retire. Reggie’s last day as Nintendo will be 15 April with Doug Bowser who is the current Senior Vice President of Sales and Marketing, will then succeed Reggie as President of Nintendo of America.
Fils-Aime started at Nintendo of America in 2003 as its Executive Vice President of Sales and Marketing and became its President and COO in May 2006. His time with Nintendo began during the Nintendo GameCube and Game Boy Advance era. His leadership of Nintendo’s largest territory expanded the audience for Nintendo products as phenomena like Nintendogs, Brain Age, Wii Sports and Wii Fit brought millions of new players to the world of video games. Fils-Aime’s management led to record-breaking sales for products like the Nintendo DS, Wii, Nintendo 3DS & Nintendo Switch. At the same time, he communicated innovative new product features to a mass audience via his strong and affable personality, making him a favorite of media, members of the video game industry and Nintendo fans alike.
The man who is replacing Reggie is an industry veteran who joined Nintendo of America in May 2015 as the Vice President of Sales before being promoted to Senior Vice President of Sales and Marketing the next year. During his time at Nintendo, Doug Bowser led the sales and marketing efforts for Nintendo Switch, which became the fastest-selling video game system of this hardware generation through 21 months, according to The NPD Group. Previously, Bowser was an executive with industry powerhouse Electronic Arts, most recently as the company’s Vice President of Global Business Planning. He also worked at Procter & Gamble in various sales leadership roles in Asia, Latin America, and the U.S.
We wish Reggie all the best and thank him for all his has done, not only for Nintendo but for the industry as a whole. Also congratulations to Doug on the new position.
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