On Thursday 31 January 2019, Ubisoft sent out a promotional email for the upcoming private beta for Tom Clancy’s The Division 2. The subject line was a political joke regarding the recent government shutdown in the United States that stated, “Come see what a real government shutdown looks like in the private beta.”
The recent 35-day government shutdown was the longest one in American history and occurred because President Donald Trump demanded over $5 billion to fund a border wall between the United States and Mexico, which Democrats refused to pay for. During this time, approximately 800,000 U.S government workers either worked without pay or were furloughed, i.e were out of work without pay.
So as expected this did not go over well and resulted in Ubisoft issuing the following apology:
“A marketing email promoting The Division 2 was sent in error today. This was a grave breakdown in process and we apologise for this error and the offensive subject line of the email. We recognise the very real impact of the United States government shut down on thousands of people and did not intend to make light of the situation,”
The private beta runs from 7 – 11 February 2019 and the full release is set for 15 March 2019.
Do you accept this apology? Let us know in the comments below,
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